Ncell, the largest private sector telco in Nepal, has re-branded starting today August 16th 2016 to reflect its Axiata affiliation. As of now Ncell rebranding can be exhibited only on it’s logo. Ncell-Axiata rebranding was months ago predicted by TechSansar and we even had proposed the Ncell-Axiata logo.
You can now compare the Ncell new logo after Axiata acquitision, the original logo as predicted by TechSansar on April 13, 2017 and adopted in Wikipedia is now official Ncell logo versus the Ncell-Axiata rebranded logo as observed now.
Ncell was rebranded from the then Spice Nepal brand name “Mero Mobile” back on 2010. Let’s now dig into what rebranding features has Axiata offered for Ncell – of course not all features are so-standard.
- Ncell Logo now reflects that Ncell is an Axiata company. The TeliaSonera stone is gone and comes Axiata emblem. The font used in Ncell Axiata logo is Axiata itself.
- The font of Ncell stays the same but it highly differs from the font used in Axiata. This for sure doesn’t create a harmony somewhere.
- Ncell website: The worst part. Ncell.com.np – the official website of Ncell has become ncell.axiata.com which is for sure the other way of rebranding. Is the parent company trying to drag all traffic from Ncell.com.np to the parent domain axiata.com. This is because the domain name ncell.com.np truly reflects its Nepalese presence and according to Alexa this domain ncell.com.np ranks top 250 websites visited in Nepal (as of August 15, 2016.) Also there are so many broken links (404 redirecting to the new home page) that needs fix.
As a part of the Ncell-Axiata rebranding, Ncell has launched a campaign where by customers can freely activate (*17121#) 50 minutes talk time and 500 free SMS with Ncell network valid for 7 days.
Kathmandu, August 15, 2016 — Ncell Private Limited (“Ncell”) and Axiata Group Berhad (“Axiata” or “the Group”) announces the unveiling of new brand logo of ‘Ncell – an Axiata company’ on August 16 (Tuesday). Axiata is the sole investor in Reynolds Holdings, which holds 80% shares of Ncell.
A new chapter:
- Strong union between Axiata’s international expertise and Ncell’s high quality, cost effective services and strong local heritage
- Heightened focus on advance technology, innovation and digitalisation to improve network coverage and connectivity for all Nepali customers
- Drive the development of Nepali talents and to build future Nepali leaders in the telecommunications industry
The rebranding of Ncell marks the beginning of an exciting new chapter for the company. Ncell and Axiata is committed over the long-term, to invest and contribute to Nepal’s development by building quality networks and bringing connectivity to people in the remotest areas of Nepal.
Ncell’s Managing Director, Simon Perkins said: “Ncell is more than just a mobile network provider; we are a responsible corporate citizen of Nepal, and committed to work closely with the Nepal government in the country’s ambition to achieve socio-economic prosperity.
“We are delighted to have the support of Axiata, one of Asia’s leading telecommunication groups, which is at the forefront of digital and technological developments in our sector and who comes to Nepal with an impeccable, pan-Asia track-record”.
To date, Ncell has invested NPR 74 billion in 2G/3G GSM networks as part of its commitment to bring connectivity to the Nepalese consumers. Cutting-edge technology such as 4G/LTE would allow users to experience more advanced features and applications on their mobile devices including video streaming, music, games, and transactions while on the go. Therefore, the company looks forward to imminently receiving the 4G/LTE spectrum from the Nepal Telecommunications Authority in order to serve the community better.
In addition to the NPR 12 billion Ncell has committed in capex investment in 2016, Ncell now pledges to invest NPR 70 billion in capex and opex over the next two years as part of its commitment to deliver exceptional performance for its loyal Nepali customers.
As one of Asia’s leading telecommunications Group, Axiata has been operating for the long-term in South Asia with over 20 years of established presence in Sri Lanka and Bangladesh, as well as investments in Pakistan and India. Known for its commitment to corporate governance and compliance, Axiata has been on one of the largest taxpayers in the countries where the Group operates.
Simon Perkins added: “Axiata’s extensive experience in our region has strongly positioned Axiata with the right synergies to take Ncell to the next stage of growth especially in capturing opportunities through innovative digital and mobile services. Axiata’s vision of Advancing Asia brings together the best in connectivity, technology, and talent and I am confident this relationship will further contribute to the betterment of Nepali employees and the larger community.”
Along with the unveiling of the new brand logo, Ncell on August 16 is also launching the new festive campaign, offering on net 50 minutes talk time and 500 SMS to all Ncell customers.
All Ncell customers can take part in the campaign through free activation, which can be done by dialing *17121#. 50 minutes talk time and 500 SMS on net resources received under the campaign will be valid for seven days from the date of activation, and customers can use it to call and send SMS to any other Ncell number.
The campaign will remain in place for 15 days, that is, till August 30. Resources will be provided only once during the campaign period.