Ncell rebrands second time, reflects Axiata in logo, domain name & merchandise
Ncell, the largest private sector telco in Nepal, has re-branded starting today August 16th 2016 to reflect its Axiata affiliation. As of now Ncell rebranding can be exhibited only on it’s logo. Ncell-Axiata rebranding was months ago predicted by TechSansar and we even had proposed the Ncell-Axiata logo.
You can now compare the Ncell new logo after Axiata acquitision, the original logo as predicted by TechSansar on April 13, 2017 and adopted in Wikipedia is now official Ncell logo versus the Ncell-Axiata rebranded logo as observed now.
Ncell was rebranded from the then Spice Nepal brand name “Mero Mobile” back on 2010. Let’s now dig into what rebranding features has Axiata offered for Ncell – of course not all features are so-standard.
- Ncell Logo now reflects that Ncell is an Axiata company. The TeliaSonera stone is gone and comes Axiata emblem. The font used in Ncell Axiata logo is Axiata itself.
- The font of Ncell stays the same but it highly differs from the font used in Axiata. This for sure doesn’t create a harmony somewhere.
- Ncell website: The worst part. Ncell.com.np – the official website of Ncell has become ncell.axiata.com which is for sure the other way of rebranding. Is the parent company trying to drag all traffic from Ncell.com.np to the parent domain axiata.com. This is because the domain name ncell.com.np truly reflects its Nepalese presence and according to Alexa this domain ncell.com.np ranks top 250 websites visited in Nepal (as of August 15, 2016.) Also there are so many broken links (404 redirecting to the new home page) that needs fix.
As a part of the Ncell-Axiata rebranding, Ncell has launched a campaign where by customers can freely activate (*17121#) 50 minutes talk time and 500 free SMS with Ncell network valid for 7 days.