Nepalese Mobile App Industry: Turning Challenges into Opportunities
Major challenges for the Nepalese App Industry – critical points
- Smartphone penetration element:
- Low Smartphone penetration – small yet addressable market
- Lack of local app development and difficulties to upload on the Google PlayStore and App Store
- Lack of payment opportunities limits revenue possibilities but also general app purchases (Erim Taylor, Ncell, on Ncell App Camp Seminar – corporate solutions)
Global perspectives on Mobile App Industry
Ncell promised for its own App store, for Nepalese developers, Ncell will even help with portion of the payment (!) – however everything is dependent on regulation.
Lack of payment opportunities in Nepal
- Data networks – 3G, 4G and beyond
- Data coverage and availability – only urban.. and no rural areas, so what about travelling users, that’s where tourists go into.
- Enabling app purchase thru mobile balance as in markets like Pakistan
- Business of Personalized messages, rewards and offers
- Expansion of Public Presence for businesses and enterprises
- Productivity and efficiency of businesses and firms
- Fosters Instant connections
(Extracted from NcellAppCamp sources, facts may have become obsolete, discretion required)
