Ncell brings offers as Axiata successfully completes acquisition: Discounted roaming & Cash back offers


Despite all those tax related issues, Nepal’s largest mobile operator by subscriber volume Ncell has been successfully acquired by Axiata, a Malaysia based international telecommunication group on April 12th, 2016. The announcement was made earlier on December 2015 where in Teliasonera would sell 80% of its share to Axiata. The take over announcement from Axiata comes with various offers from Ncell to its customers, plus we expect Ncell’s re-branding of logo and theme color as advised from the press release.

Ncell new logo after Axiata acquitision
Ncell new logo after Axiata acquisition

TeliaSonera quits nepal, Ncell sold to Malaysian Telco group Axiata for 1.03Bil USD

Axiata believes to bring long-term national development in Nepal via connectivity, technology and people for broader goal of Advancing Nepal – in line with Axiata’s slogan “Advancing Asia”. Immediate offers from the company highlights opportunities in international trunk calling and mobile-based remittance (to note there are approximately 1 million Nepalese working in Malaysia alone) – which will connect Nepalese together.

Axiata Roaming offer @ Rs 15:

 This is an offer within Axiata Group-wide roaming service that includes discounted roaming prices to Ncell customers at Rs 15 per minute of inbound call (meaning roaming users on Axiata’s any network will be charged only Rs 15 per minute to make calls, receive them or text back home) however incoming text messages are free. This also includes Rs 15 per MB of cellular data on Axiata roaming networks.

Call Ayo Paisa Payo:

Ncell customers upon receiving international calls from Malaysia, Qatar, Saudi Arabia and the United Arab Emirates (UAE) lasting for more than five minutes, will receive attractive bonus balance as a part of Axiata’s second announcement offer.

Ncell rebranding:

We now can expect re-branding of Ncell once again (previously on 2010 it was both brand name and theme color from Spice Nepal to Ncell), the official Axiata website has published a new logo of Ncell while the name remains Ncell itself. Also we see a different theme color (other than Ncell’s usual purple theme) on various images with Axiata.

Plus customers are already getting old Teliasonera based Ncell goodies and merchandise (including Power bank, Pen drive, Ncell diary, Umbrella, Ncell T-shirt plus others like Ncell loaded mobile phones) – probably the company wants to get rid of the stock and start yet another new Ncell branding.

Axiata location of operations including Ncell
Axiata location of operations including Ncell

Press release statement from Axiata

Advancing Nepal, Axiata Successfully Completes the Acquisition of Ncell

Kuala Lumpur and Kathmandu, 12 April 2016 – Axiata Group Berhad (Axiata or Group), one of Asia’s leading telecommunications groups, today marked its milestone entry into the Nepal telecommunications market with the successful completion of its acquisition of Ncell Private Limited (Ncell), the number one mobile operator in Nepal. With its expertise, proven track record in South Asia and strategic intentions to bring long-term national development, Axiata brings together connectivity, technology and people for the broader goal of Advancing Nepal.

President & Group Chief Executive Officer of Axiata, Dato’ Sri Jamaludin Ibrahim said, “The unique mix of a controlling stake of a well-managed number one player in a healthy, growing market presents Axiata the perfect expansion opportunity of its footprint. The addition of Ncell into the Axiata network of mobile operators marks yet another significant milestone for the Group, in terms of solidifying our strong hold in the South Asian region.
“We are grateful for the approvals from all relevant government authorities involved in the acquisition exercise, both in Malaysia and Nepal. With our proven track record in contributing to national development in markets where we operate, and our extensive experience within the region, we look forward to working with the Nepali government and regulators to further improve the quality of lives of all Nepalese, in line with the country’s ambitions.
“One key ambition we have is to effectively offer high-speed data connectivity, and exciting products and services to meet the demands of a young and maturing Nepali market. There are tremendous opportunities for us to grow with the nation for the longer term. As a Group respected for its commitment to corporate responsibility and governance, we will play an integral role with the Nepali government and civil society, and contribute towards the socioeconomic development of the country and her people.”
Immediate Product Synergies Being Realised
Leveraging on Axiata’s operating strong history in low-ARPU emerging Asia markets, synergies are expected in several areas. In particular, the overseas foreign workers (OFW) segment, where there are approximately one million Nepalese in Malaysia alone, representing opportunities in international calling and mobile-remittance.
In conjunction with Axiata’s entry into the Nepali market, the Group will soon launch two special edition voice and roaming products for Ncell customers. ‘Axiata Roam’, a Group-wide roaming service, will be introduced for the first time in Nepal offering discounted roaming prices to Ncell customers traveling within the Axiata footprint countries and roaming with its operating companies and partners. With its second product, ‘Call Ayo Paisa Payo’, Ncell customers upon receiving international calls from Malaysia, Qatar, Saudi Arabia and the United Arab Emirates (UAE) lasting for more than five minutes, will receive attractive bonus balance.
Simon Perkins, Axiata’s new Managing Director at Ncell said, “I am particularly inspired to be part of the exceptional team here at Ncell and working together with them in taking Ncell to the next level of excellence and performance. We aim to serve the people of Nepal, focusing on improvements to the network and coverage quality, technology rollout, go-to-market strategies, innovative product development, human resource and efficient procurement processes, based on our experience in similar markets, together with nurturing and developing local talent.”
Transaction Details
Through its wholly-owned subsidiary, Axiata Investments (UK) Limited, Axiata completed the acquisition from TeliaSonera UTA Holdings B.V. (TeliaSonera) and SEA Telecom Investments B.V. of Reynolds Holdings Limited (Reynolds). The acquisition of Reynolds for the purchase price of USD1.365 billion plus customary adjustments at closing, effectively secures Axiata an 80% equity interest and controlling stake in Ncell. All the terms of the sale and purchase agreement were met for the completion of the transaction including approvals from all relevant regulatory authorities in Nepal and Malaysia.
Axiata enters the Nepal market with its local partner, Sunivera Capital Ventures Pte Ltd (Sunivera), holding 20% direct local shareholding in Ncell, as required under local law. Local partner transaction completion was a condition precedent to Axiata’s acquisition of Ncell.
“We are pleased to partner Sunivera who is familiar to the Group and well versed with the Nepal telecommunications industry and local business environment. We thank TeliaSonera for the smooth transition of shareholding to Axiata as we look forward to taking Ncell to the next level,” Jamaludin concluded.
The Group now has contiguous presence and reach in five key countries across South Asia. The Group’s combined footprint in South East Asia and South Asia will cover a total population of 2 billion and further solidifies Axiata as one of the leading mobile operators in the region with 288 million customers from its existing 275 million.

About Axiata
As one of the largest Asian telecommunication companies, Axiata today operates in ten countries, servicing approximately 290 million subscribers. With a diverse portfolio in mobile network operations, communications infrastructure services and digital services, the Group pieces together the best in connectivity, technology and people in its vision of Advancing Asia.
Axiata has controlling stakes in market leading mobile operators in South East Asia and South Asia. Axiata Group of companies operate under the brand name of ‘Celcom’ in Malaysia, ‘XL’ in Indonesia, ‘Dialog’ in Sri Lanka, ‘Robi’ in Bangladesh, ‘Smart’ in Cambodia and ‘Ncell’ in Nepal. Further to this, the Group also holds strategic interests in ‘Idea’ in India and ‘M1’ in Singapore.
‘edotco’, the Group’s infrastructure company, operates in six countries to deliver telecommunications infrastructure services, amassing a portfolio of over 16,000 towers and 12,000 km of fibre. It aims to be one of the top regional tower companies and is committed to responsible and sustainable business operations.
Axiata Digital (AD), its digital services arm, captures the rapid growth in internet-based businesses through its portfolio of 24 digital brands, servicing growing demands in mobile money, mobile adverting, e-commerce, entertainment and education.
As a committed and long-term investor, Axiata provides employment to 25,000 people within its operations. In line with its sustainability goals, the Group actively supports and drives young talent development; disaster response and recovery; as well as green initiatives.
About Ncell
Ncell Pvt. Ltd. has been present in Nepal since 2004 as the first private mobile operator in the country. We are committed to being the best local mobile network for the people living in the country. We provide services of international quality with a local touch.
Most of our employees are Nepali and our services are designed to meet the needs of the local society. We are constantly working towards our goals of connecting everyone in Nepal through our Ncell network, providing high quality, modern and cost effective services and creating value for our customers and partners.
On 12 April 2016, Ncell became part of Axiata Group Berhad. Axiata is one of Asia’s leading telecommunications groups with operating in ten countries within the South East Asia and South Asia region. With 25,000 employees Axiata serves approximately 290 million customers. Its diverse portfolio includes leading mobile network operations, communications infrastructure services and digital services.  Axiata pieces together the best in connectivity, technology and people in its broader vision of Advancing Asia.
Together with Axiata, Ncell contributes to the development of the country’s economy and infrastructure, building best-in-class networks and bringing people in the remotest areas of Nepal within the reach of communications.
Issued By:
Corporate Communications
Axiata Group Berhad
Axiata Corproate Headquarters, Axiata Tower,
9 Jalan Stesen Sentral 5, Kuala Lumpur Sentral
50470 Kuala Lumpur
For further information on Axiata visit
For media enquiries, please contact:
Gowri Mohanadas
Corporate Communications
Tel: +603-2263 8897
Email: [email protected]

You might also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More