Yahoo, Orbitz, Victoria’s secret and classmates are not only some of the popular website which has been enlisted in Senate Commerce Committee eighty-eight website that manipulate consumers’ buying habits so they can make a quick buck. The full list of website might surprise you and change before entering your credit card information online.
Here is the Key findings of the investigation:
1)Affinion, Vertrue, and Webloyalty—exploit consumers’ expectations about online shopping to trick them into joining their membership clubs.
2)Consumers often do not know these companies have their credit card numbers until they start seeing charges on their bank statements.
3)Affinion, Vertrue, and Webloyalty and their e-commerce partners have earned over $1.4 billion in revenue with their misleading tactics.
4)There have been more than 30 million consumer enrollments in these clubs and several million people are unknowingly enrolled in these clubs at any one time.
5)More than 450 e-commerce websites and retailers have partnered with Affinion, Vertrue, and Webloyalty to employ aggressive sales tactics against their online customers splitting the revenue about 50-50.